Tech crunch should stay limited to stupid Facebook and Twitter news, because it doesn’t know how to write about other companies. Every other company for them is a boring company. Does the writer even know what SAP does? Has he even heard of In-Memory technology?? Cloud technology is the technology of the past now dude. Go learn about In-Memory tech which SAP invented with HANA. In the years to come it will be just HANA all around. Companies trust SAP.